Howdy! My name is Luciana.

I am a product designer with 10+ years of experience shaping products across diverse markets through design and strategy.

Research & Design Strategy

Accelerating innovation through empathy and strategic thinking.

To support Dana-Farber's need for continued innovation, we captured a range of patient voices, uncovered areas for improvement, and helped establish a design roadmap.

Research & Design Strategy

Streamlining provider discovery by putting health insurance members first.

Through trial and error, creative workshops, strategy sessions, and diversified usability testing, this initiative alleviated the frustration associated with health provider search.

Mobile App Design

Bringing community and job searching to the rapidly growing gig economy.

Glydr is a community tool that helps connect local college students to nearby employers offering short-term jobs.

Mobile App Design & Branding

Designing a Cutting-Edge Cryptocurrency Wallet and Social Platform

Noomi is a cryptocurrency wallet designed to provide secure storage, seamless currency transfers, and effortless communication for various digital currencies.

Art Direction & Team Management

Creating a tech-forward platform to support a thriving business.

Fitdog is a tech-forward company providing dog daycare and training services. This long-term engagement focused on creating a platform with diversified capabilities to support their business.

Design Innovation Thesis

Proposing a sustainable community oriented urban development plan

This thesis discusses and proposes a long-term plan focused on how decentralized and self-sufficient communities could contribute to sustainable urban development in the United States.

Case study coming soon.

Volunteer Work

Supporting the various digital needs of a local Buddhist community

This ongoing engagement started with a full website assessment and redesign that continues to evolve, and it has expanded to social media management and advertisement design.

Case study coming soon.

I’m Luciana, a creative and strategic product designer based in Massachusetts.

With a solid foundation in product design, a Master’s Degree in Design Innovation, and a Futures Thinking specialization, I seek ways to leverage research, business strategy and creativity to drive innovation.

  • "A skillset such as hers is rare and a valuable gem at any firm and within any industry. "

    Timothy Berendt
    Director, Innovation & Corporate Venture Capital at Jacobs

  • "I find Luciana to be passionate about her work, efficient and thorough, and is also quite pleasant to work with. She brings great joy to her work, and her attention to detail in design is uncanny."

    Eric Dusseault
    Senior Director of Student Success & Retention at Emerson College

  • "Luciana is a rare creative mind that can come up with simple solutions to difficult problems."

    Andrew Reinstein
    Senior Product Manager at Cornerstone OnDemand

  • "We have worked together on several different projects throughout the years and her work ethic and design knowledge have consistently impressed me."

    Geet Purwar
    Chief Technology Officer at Maridon Marketing