This is a branding project for a fictional camping and hiking supplies company called Hedgehog. The logo represents the characteristics of the animal hedgehog, as well as of the company, in a simple manner. Such characteristics include strength, sturdiness, reliability and connection to nature.
In order to achieve the desired results, two different sets of logos were designed. The first set included logos inspired by the hedgehog's physical characteristics while the other focused on its intangible attributes. Below you can see a few of the logos that were competing for approval and a few pages from the final branding style guide.